THE WORST GOLF SWING IN AMERICA
Market research shows that golfers love Aleve.
The feeling is mutual. That’s why, when tasked with the digital-first launch of Aleve’s first topical pain gel, we enlisted NBA legend Charles Barkley and professional golfer/notorious twitter roaster Max Homa to find the Worst Golf Swing in America.
We created a video to launch AleveX and challenged fans to tag Aleve in their biggest golf swing fails for a chance to be roasted by Charles and Max.
Our campaign boosted sales, garnered earned media attention (Forbes, USA Today, People, among 60+ others), and won “Best Healthcare Product Launch” from PRWeek Healthcare & Pharma Awards.