THE GRATITUDE PROJECT
The human body is mysterious, maddening, and miraculous all at once. Why do so many of us take ours for granted?
One A Day multivitamins knows that simple efforts to show appreciation for one’s body can change lives. That’s why, to amplify this sentiment and get people talking about One A Day, we premiered a film at Tribeca Festival weaving together four real-life stories of triumph and gratitude.
We partnered with Samira Wiley to produce the film and share her journey with diabetes publicly for the first time. Supported by an integrated social campaign, our film garnered 1.4+ billion earned media impressions and unpaid placements on CBS Mornings, People, PopSugar, and more.
