FOREVER YOUR GIRL
Those who suffer from arthritis deal with both joint pain and the emotional pain that comes with the inability to move like they used to. That’s why, to launch Voltaren in the US market, we selected acclaimed dancer and comeback queen Paula Abdul to show that–with the help of Voltaren–Paula moves as joyfully at age 57 as she did at 27, and you can too.
To pull this off, we found a 16mm film from Paula’s hit “Forever Your Girl” shot by David Fincher 30 years ago and remastered it to HD broadcast quality. We then shot Paula as she recreated the dance in present day and seamlessly integrated the two into something fresh and contemporary.
